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Privacy Policy

Acacia Data Protection and Privacy Policy

Updated 17th April March 2023.

At Acacia Learning, we are committed to protecting and respecting your privacy.

This policy explains who we are, what, when and why we collect personal information, how we use it, the conditions under which we may disclose it to others and how we keep it secure.

Any questions regarding this policy and our privacy practices should be sent:

By email to courses@acacialearning.com

By phone to +44(0) 208 239 1323

By post to Acacia Learning, 7 West Nile St, Glasgow G1 2PR

Who are we?

We are Acacia Learning, one of the world's most experienced distance learning organisations.  Our aim is to make learning as accessible as possible in a way that lets you decide when, where and how you learn.

Acacia Limited is a company incorporated and registered in England under company number 06215722.

We are also a registered as a data controller with the UK Information Commissioner’s Office (ICO) under registration number Z3471831.

Our registered office at Acacia Limited, 3rd Floor, Ashley Road, Altrincham, United Kingdom, WA14 2DT. Authorised and regulated by the Financial Conduct Authority – Firm Reference Number: 802593.
 

How do we collect information about you?

Information is provided to Acacia Learning by:

  • Filling out an enquiry form on the Acacia Learning website
  • Filling out an enquiry form for one of our courses on a third-party website, such as an awarding body, online job noticeboard website, or a generic course enquiry website, which is then automatically sent to us
  • Correspondence by phone, email or chat
  • Requests to join our social media channels such as Facebook, LinkedIn and Twitter
  • Information provided when contact is made with the Student Service team to report a problem, resolve a query or provide general system advice and support
  • Surveys to support continuous improvements in the student experience
  • Career development tools to support your continued learning
  • Completion of an Apprenticeship enrolment form
  • Any pre-enrolment diagnostic test that may be required

What information do you provide?

When you submit your details to us through an enquiry on our website [or a trusted third party], we will collect the following information:

  • Your full name
  • Your email address
  • Your telephone number

When you speak to our course advisors or enrol on a course, we may ask for the following information:

  • Your full name
  • Your email address
  • Your telephone number
  • Your education and work experience, where relevant to the course
  • Your postal address
  • Your date of birth
  • Payment information including credit card number and bank account details
  • Company Name and Address
  • Copy of your identification, either passport or driving license.

If a third party is paying for your course then we will ask them for the following information:

  • Full name
  • Email address
  • Postal address
  • Date of Birth
  • Payment information including credit card number and bank details

When you are studying, we may collect the following information about you:

  • Service queries or problems
  • Academic tutor queries
  • Coursework or assessments submissions
  • Student event or survey
  • Career development plans

When you enrol as a student, we will ask if you have any special educational requirements that might require us to make adjustments to the course or assessments. We ask this so that we can take reasonable steps to accommodate your needs and give you the best student experience possible. Any such health information is known as special category personal data under data protection laws. We may share this with our Awarding bodies so that they can take your requirements into consideration when setting assignments or exams.

This information will only be used to help you.

As with all your data, you can ask us to delete or modify this information at any time. Please see further information about your privacy rights below.

How and why we use your personal information


Under data protection law, we can only use your personal information if we have a proper reason for doing so, e.g.:
to comply with our legal and regulatory obligations;

  • for the performance of our contract with you or to take steps at your request before entering into a contract;
  • for our legitimate interests or those of a third party; or where you have given consent.

A legitimate interest is when we have a business or commercial reason to use your information, so long as this is not overridden by your own rights and interests.

The list below explains what we use (process) your personal information for and our legal basis for doing so:

Students: If you are a student, our processing of your personal data is necessary for the performance of our contract with you, i.e. to provide you with the course you have enrolled on. If you do not provide us with certain personal information that we request when you apply for one of our courses, then we may not be able to offer this course to you. We will seek your consent to process any special categories of personal data (such as health information) that we may request when you apply for one of our courses.

Enquiries and Feedback: We use personal information submitted to us when you make an enquiry or when you provide feedback to us for our legitimate interests of engaging with potential students and identifying how we can improve our services.

Job Applications: We collect personal information in the context of processing job applications as necessary to comply with our legal and regulatory obligations to ensure that our application processes comply with applicable laws, and also for our legitimate interests to ensure that candidates are appropriately qualified and suitable for working with us. Such processing may also be necessary for us to take steps before entering into an employment contract with a candidate.

Business Contacts: We use personal contact details of business contacts (including agents, contractors and individuals that represent our suppliers and business partners) for our own legitimate interests of running our business.
Website: The technical information gathered from the use of our website (including through our use of cookies) which may include personal data, is used for our legitimate interest of ensuring that our website is functioning properly and to help us make business decisions about the information to be provided on our website.

Marketing: We may use your personal information to send you updates about our services, including exclusive offers, promotions or new courses. We have a legitimate interest in processing your personal information for marketing purposes. This means we do not usually need your consent to send you marketing communications. However, where consent is needed, we will ask for this consent separately. You have the right to opt out of receiving marketing communications at any time (please see "How to unsubscribe from marketing communications" below). We will always treat your personal information with utmost respect and never share it with other organisations for marketing purposes.

How long do we keep your data?


If you submit your details as a prospective student, we will store this data for 3 years.

If you enrol as a student, we will store your data for 7 years after the completion of your course in line with regulatory and governing body requirements, where there may be a requirement to hold your data to evidence the completion of your studies or for audit purposes.

Technical information about your visit to our website may be kept for the following retention periods:

  • Google unique visitor tracking - 2 years.
  • Google analytics session - 30 minutes.
  • Google referral - 6 months.

For more information about how long we keep your data, please contact us at the details above.

How do we keep your data secure?

We take your privacy and security very seriously and take appropriate measures to ensure that your data is protected from misuse.

We have an ongoing programme of improvement and development in order to protect your personal data from unauthorised access, accidental loss and/or destruction.

We use the following security measures to protect your data:

  • Industry standard secure sockets layer (SSL) technology, to protect personal information, as well as the use of specific logins and secure passwords
  • Our web servers and database servers are held in a securely managed data centre and are further protected with a personal firewall and inherent security layers
  • firewalls, anti-virus, secure file transfers as used where required
  • encryption of emails is used where required
  • office security
  • access to personal data is granted on an "as-needed" basis
  • an incident and disaster recovery protocol framework is in place to help us manage any data security breaches


Please be aware that communications over the internet, such as e-mails/instant messaging, are not secure unless they have been encrypted. We cannot accept responsibility for any unauthorised access or loss of personal information that is beyond our control.

Who do we share your data with?

In order to provide and improve our services, we may share relevant information with the following third parties. All of our third parties are trusted and take appropriate measures to ensure your data is secure.

  • Contracted Apprenticeship Partners including Realise Training to support enrolment on funded courses for Apprentices
  • Awarding Bodies – for Registration and Certification of your qualification, including CIPD whose privacy policy can be found here
  • Examination and Workshop venues – for arrangement of workshops and exams
  • The National Apprenticeship Service for Apprenticeships
  • Your personally assigned tutor(s) and assessor(s)
  • Publishers – to supply textbooks relevant to your studying
  • Buyapowa - if you enrol as a student, we will share your data with Buyapowa who run our refer-a-friend programme
  • Abintegro – if you enrol as a student or sign up for a free trial of our Career Hub, we will share your data with Abintegro who host the Career Hub service
  • Facebook - if you submit your details on our website or enrol as a student, we may share your details with Facebook in order to provide you with tailored Facebook adverts from us. Please see Facebook’s privacy policy for more information.

We may also share your information if:

  • It’s necessary to enforce our Terms & Conditions or other policies
  • It’s necessary to protect our rights, property, employees or students
  • It’s necessary to protect ourselves or others against fraud or credit risk
  • We’re required to by law
  • You’ve given us your consent to pass your details to additional third parties

Coursework and assessment submissions will only be shared securely based on the terms of the student agreement; for example, with a designated person or department in the relevant Awarding Organisation.

Technical information gathered about your use of our website may be shared with Google Analytics. We work with Google Analytics to automatically collect information including: IP address; MAC (Media Access Control) address; unique identifier or other persistent or non-persistent device identifier; device software platform and firmware, mobile phone carrier and geolocation data to help us understand your use of our website such as how often you return, what parts of the website you visit, how you use the website and how long you spend on the website. This third party provider is prohibited from using our data for any other purposes. Go to https://www.google.com/analytics/terms/us.html to read the Google Analytics Privacy Policy.

Transferring your data across borders outside the EEA and UK

This is relevant as countries outside the EEA and UK are not bound by the same data protection regulations as those within the EEA and UK.

The European Economic Area (EEA) includes the EU member states plus Iceland, Norway, and Liechtenstein, and is covered by the General Data Protection Regulations (GDPR).

Your data might be shared with the non-EEA or UK companies below contracted to provide a service to us. We trust these companies with your data because they’ve ensured that their data protection measures are at least as extensive as those required within the EEA and UK by GDPR.

  • Bizible – MS Azure – to support the efficiency of our marketing campaigns
  • Adobe E-sign – AWS US – to support electronic signatures
  • VWO – US – A/B testing tool

You can view these companies’ privacy policies here:

bizible privacy policy

adobe privacy policy

vwo platform security compliance gdpr policy

Your rights regarding your personal data

Under data protection laws, you have many rights regarding your personal data which may generally be exercised free of charge. These include the right to:

  • fair processing of information and transparency over how we use your use personal data (as contained in this policy)
  • require us to correct mistakes in your information which we hold
  • require us to delete your personal information in certain situations
  • receive a copy of the personal information you have provided to us in a structured, commonly-used and machine-readable format
  • object at any time to processing of personal information concerning you for direct marketing
  • object to decisions being taken by automated means which produce legal effects concerning you or similarly significantly affect you
  • object in certain situations to our continued processing of your personal information
  • otherwise restrict our processing of your personal information in certain circumstances
  • claim compensation for damages caused by our breach of any data protection laws

For full information on your rights, including how and when they apply, please contact us or seek guidance from the ICO.

You can exercise any of these rights by emailing courses@acacialearning.com, by phoning +44(0) 208 239 1323 or by writing to Acacia Learning, 7 West Nile St, Glasgow G1 2PR and providing the following information:

  • Your name
  • Your postal address
  • A telephone number where you can be reached
  • A photocopy of your passport or driving license
  • Your signature and the date of the request
  • Signed authority from the individual whose data is required if you are applying on their behalf

How to delete or modify your personal information

If for any reason you would like us to delete or modify your data, or opt-out of any communications, you can do this for free. Contact us at courses@acacialearning.com and we will meet your request within one month.

However, you should be aware that we may not be able to delete your personal data if there is a legitimate reason for us to continue to hold your data; for example, we may continue to hold personal data where we are under a legal obligation to do so, or where such information may need to be used by us in the exercise or defence of any legal claim.

How to request a copy of your personal information

You can ask us for a copy of the information we hold on you at any time, free of charge, by contacting us on courses@acacialearning.com. We will respond within one month.

How to unsubscribe from marketing communications

To opt out of our emails or other marketing communications, click the ‘unsubscribe’ button at the bottom of any email or text "STOP" in response to any marketing text message we send you.

To opt out of us sharing details with Facebook that you have submitted through our website or as part of your enrolment process, email courses@acacialearning.com

How to make a complaint

We will do our best to resolve any complaint or question you have about the data you store with us.

If you believe we have breached data protection laws, you have the right to lodge a complaint with the relevant supervisory body where you work, live, or where the alleged breach occurred.

In the UK, this is the ICO, which can be reached here or by phone on 0303 123 1111.

How and when we may change this policy

We will keep this policy under review and any changes made from time to time will be posted on this page.

Please check back regularly to keep informed of updates or changes to this privacy statement. We will notify any significant changes via an announcement on our website.

Acacia Cookies

How we use cookies:

Necessary Cookies –

Name: _GRECAPTCHA
Provider: google.com
Description: This cookie is set by Google reCaptcha, which protects our site against SPAM enquiries on contact forms within our site
Type: HTTPS
Expiry: 6 months
Path: /recaptcha

Name: _cookieconsent_status
Provider: acacialearning.com
Description: Determines whether the visitor has accepted the cookie consent box
Type: HTTP
Expiry: 1 year
Data is sent to: Data is sent to Ireland

Name: LPSID-29939148
Provider: acacialearning.com
Description: Current active (or last) monitoring session (Live Person for web chat engagements)
Expiry: Session

Name: LPVID
Provider: acacialearning.com
Description: Current active (or last) monitoring session (Live Person for web chat engagements)
Expiry: Session
Type: Visitor ID as identified in Conversational Cloud. Identifies a browser as long as cookie is not deleted

 

VWO Cookies – these cookies are set by a tool ICS Learn currently use to A/B test new versions of existing pages


Name: _vis_opt_s
Provider: acacialearning.com
Description: This cookie tracks session created for a visitor, i.e., the number of times the browser was closed and reopened. The value is >=1, followed by a pipe sign. For example, the value of 2 indicates that the visitor restarted the browser once while 3 means twice
Expiry: 100 days

Name: _vis_opt_test_cookie
Provider: acacialearning.com
Description: This cookie is created to detect if the cookies are enabled on the visitor’s browser or not. It also helps in tracking the number of browser sessions a visitor has gone through. The value of this cookie is always 1
Type: Session

Name: _vwo_ds
Provider: acacialearning.com
Description: This cookie stores persistent user-level data for VWO Insights
Expiry: 100 days

Name: _vwo_sn
Provider: acacialearning.com
Description: This cookie stores session-level information
Type: Session

Name: _vwo_uuid
Provider: acacialearning.com
Description: This cookie generates a unique id for every visitor and is used for the report segmentation feature in VWO, and it also allows you to view data in a more refined manner
Expiry: 10 years

 

Preferences related cookies -

Name: lang
Provider: ads.linkedin.com
Description: Remembers the users selected language version of a website
Type: HTTPS
Expiry: Session
Data is sent to: Data is sent to Ireland

Name: lang
Provider: linkedin.com
Description: Set by LinkedIn when a web page contains an embedded ‘Follow Us’ panel
Type: HTTPS
Expiry: Session
Data is sent to: Data is sent to US

Name: li_gc
Provider: linkedin.com
Description: Used to store consent of guests regarding the use of cookies for non-essential purposes
Type: HTTPS
Expiry: 2 years

 

Statistics related cookies –

Name: AnalyticsSyncHistory
Provider: .linkedin.com
Description: Used to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries
Type: HTTPS
Expiry: 30 days

Name: _uetsid
Provider: acacialearning.com
Description: This cookie is used by Bing to gather anonymous information on how visitors are using websites
Type: HTTPS
Expiry: 1 days

Name: _uetvid
Provider: acacialearning.com
Description: This cookie is used by Bing to gather anonymous information on how visitors are using websites
Type: HTTPS
Expiry: 30 days

Name: _dc_gtm_UA-39483992-12
Provider: acacialearning.com
Description: Used by Google Tag Manager to control loading of a Google Analytics script tag Type: HTTP
Expiry: 1 day
Data is sent to: Data is sent to US

Name: _ga
Provider: acacialearning.com
Description: Registers a unique ID that is used to generate statistical data on how the visitor uses the website Type: HTTP
Expiry: 2 years
Data is sent to: Data is sent to US

Name: _gat
Provider: acacialearning.com
Description: Used by Google Analytics to throttle requests rate
Type: HTTP
Expiry: 1 day
Data is sent to: Data is sent to Ireland

Name: _gid
Provider: acacialearning.com
Description: Registers a unique ID that is used to generate statistical data on how the visitor uses the website Type: HTTP
Expiry: 1 year
Data is sent to: Data is sent to US

Name: _vwo_uuid_v2
Provider: acacialearning.com
Description: This cookie is set to make split-test on the website, which optimizes the websites relevance towards the visitor – cookie can also be set to improve the visitors experience
Type: HTTP
Expiry: 1 year
Data is sent to: Data is sent to UK

Name: li_alerts
Provider: linkedin.com
Description: Used to track impressions of LinkedIn alerts, such as the Cookie Banner and to implement cool off periods for display of alerts
Expiry: 1 year


Marketing related cookies -

Name: _biz_nA
Provider: acacialearning.com
Description: Collects data on sites visitors preferences and behaviour on the website. This information is used to make content and advertising more relevant.
Type: HTTP
Expiry: 1 Year
Data is sent to: Data is sent to US

Name: _biz_pendingA
Provider: acacialearning.com
Description: Collects data on sites visitors preferences and behaviour on the website. This information is used to make content and advertising more relevant.
Type: HTTP
Expiry: 1 Year
Data is sent to: Data is sent to US

Name: _biz_sid
Provider: acacialearning.com
Description: Collects data on sites visitors preferences and behaviour on the website. This information is used to make content and advertising more relevant.
Type: HTTP
Expiry: 1 day
Data is sent to: Data is sent to US

Name: _biz_uid
Provider: acacialearning.com
Description: Collects data on sites visitors preferences and behaviour on the website. This information is used to make content and advertising more relevant.
Type: HTTP
Expiry: 1 Year
Data is sent to: Data is sent to US

Name: _BUID
Provider: .bizible.com
Description: Collects data on sites visitors preferences and behaviour on the website. This information is used to make content and advertising more relevant.
Type: HTTP
Expiry: 1 Year
Data is sent to: Data is sent to US

Name: _gcl_au
Provider: acacialearning.com
Description: Used by Google AdSense for experimenting with advertisement efficiency across websites user their services
Type: HTTP
Expiry: 3 Months
Data is sent to: Data is sent to US

Name: bcookie
Provider: LinkedIn.com
Description: Used by the social networking service linkedin, for tracking the use of embedded services
Type: HTTP
Expiry: 2 Years
Data is sent to: Data is sent to US

Name: bscookie
Provider: LinkedIn.com
Description: Used by the social networking service linkedin, for tracking the use of embedded services
Type: HTTP
Expiry: 2 Years
Data is sent to: Data is sent to US

Name: lidc
Provider: LinkedIn.com
Description: Used by the social networking service, LinkedIn, for tracking the use of embedded services
Type: HTTP
Expiry: 1 Day
Data is sent to: Data is sent to US

Name: MUID
Provider: bing.com
Description: Used by Microsoft as a unique user ID. The cookie enables user tracking by synchronising the ID across many Microsoft domains
Type: HTTP
Expiry: 1 Year
Data is sent to: Data is sent to US

Name: UserMatchHistory
Provider: LinkedIn.com
Description: Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor’s preferences
Type: HTTP
Expiry: 30 Days
Data is sent to: Data is sent to US


Other cookies -


Name: lidc
Provider: .linkedin.com
Description: To facilitate data center selection
Expiry: 1 day

Name: biz_flagsA
Provider: acacialearning.com
Description: Statistics and tracking cookie to determine how visitors interact with the website Type: HTTP
Expiry: 1 Year
Data is sent to: Data is sent to US

Name: adiLP
Provider: acacialearning.com
Description: This cookie is used to track and link website visitor behaviour to telephone calls made by the visitor using the dynamic phone number generated which is unique to them
Type: HTTP
Expiry: 1 Day
Data is sent to: Data is sent to US

Name: adiS
Provider: acacialearning.com
Description: This cookie is used to track and link website visitor behaviour to telephone calls made by the visitor using the dynamic phone number generated which is unique to them
Type: HTTP
Expiry: 1 Day
Data is sent to: Data is sent to US

Name: adiV
Provider: acacialearning.com
Description: This cookie is used to track and link website visitor behaviour to telephone calls made by the visitor using the dynamic phone number generated which is unique to them
Type: HTTP
Expiry: 1 Year
Data is sent to: Data is sent to US

Name: adiVi
Provider: acacialearning.com
Description: This cookie is used to track and link website visitor behaviour to telephone calls made by the visitor using the dynamic phone number generated which is unique to them
Type: HTTP
Expiry: 1 Day
Data is sent to: Data is sent to US